Why Should We Care? The Human Cost of Fashion – July 2024

The fashion industry moves quickly, prioritising affordability and trends over worker well-being. This often results in modern slavery through low wages and unsafe conditions. The Rana Plaza disaster brought these issues to light, but the question remains: Why do these challenges persist, and what steps can we take to address them?

The not-so-glamorous side of fashion: alarming statistics

The Global Slavery Index (2023) estimates that 50 million people were living in modern slavery in 2021, with the fashion industry heavily relying on forced labour, specially in countries like China, India, and Vietnam.  Shockingly, only 2% of textile workers receive a ‘living wage’, and 60% of apparel companies score below 20 out of 100 on human rights indicators. Moreover, 96% of brands do not disclose the number of workers currently paid a living wage, and only 27% have a public strategy to achieve living wages throughout their supply chains (Fashion Revolution, 2022). It’s clear that the fashion industry significantly contributes to modern slavery, and brands are not taking sufficient action to address this issue.

The intricacy of global supply chains

Why do human rights issues often receive less attention compared to environmental concerns? One reason is the complexity of global supply chains, which makes enforcing human rights standards challenging. From cotton growing to clothing production, the fragmented nature of these supply chains challenges brands to monitor every step. Many companies struggle to identify all their suppliers, allowing exploitation to remain hidden. Subcontracting and separate reporting practices further complicate matters, perpetuating exploitative labour practices. Therefore, a strategy emphasising transparency and traceability is essential to ensure accountability and sustainability in the fashion industry.

Psychological and social influences

It’s crucial to consider the demand side as well. Why do we still buy from fast fashion brands despite knowing their negative effects? There are various psychological reasons. Fast trend cycles encourage consumers, especially young people, to quickly adapt their clothing style, which fast fashion caters to. The inclination towards trends is linked to self-expression and promoted by the constant influence of social media and influencers, urging young people to stay updated with the latest trends. Additionally, fast fashion offers affordability and convenience, making trendy clothing accessible both offline and online. These factors create an ethical dilemma, making finding a solution difficult. However, it all starts with consumer awareness and making conscious choices.

The ripple effect: consumer choices and supply chain impact

Understanding the impact of consumer choices on supply chains is essential. Prioritising workers’ rights in the fashion industry not only benefits developing countries but also prevents poverty and inequality that can lead to social unrest, even impacting developed markets. Engaging in brand research, seeking certifications like Global Organic Textile Standard (GOTS) and Fair Trade, and focusing on quality over quantity can contribute to systemic change. Choosing ethical products not only benefits others but also ourselves, leading to unique fashion, better value for money, and long-term savings. Additionally, opting for ethical products reduces exposure to harmful chemicals and dyes, benefiting our health in the long term. And all of that, of course, in style.

There is hope in the growth of sustainable fashion, with an 8.3% annual growth rate in the ethical fashion market (The Round Up, 2024). The increasing awareness and creativity in this industry inspire confidence in a more sustainable future. Each piece of clothing tells a unique human story, and our consumer choices can promote social justice and sustainability. Mindful shopping and curating a wardrobe that reflects our values can support ethical practices. What about you? What narrative do you envision for your wardrobe?

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Lis Tops

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